The Absolute Best Bath Towels on Amazon, Tested and Reviewed

Here’s a hot tip for anyone looking to refresh their bathroom: Search for the best bath towels on Amazon. With a vast selection, including fluffy towels in tons of colors, terry towels in minimal palettes, and even soft linen towels with quirky designs, the most difficult part is selecting which high-quality option to choose. To buy a new bath towel set is to treat yourself again and again. The catch? Some of the best bath towels can be pretty pricey. You don’t have to dig into your savings to live out your hotel spa dreams, but finding the right one for your home does require a bit more research. And keep in mind that investing (even just a little bit!) into a set of high-quality towels means they will last a lot longer, if you treat them well.

The best bathroom towels had to check our boxes to make the list: solid variety of color options, fluff factor, and large size options, to name a few. To top it off, we wanted to make sure that each pick on this list comes with a ton of glowing reviews—including dispatches from our own editors—so you know you’re in good company.

As we went looking, however, it became apparent that we would need to broaden our considerations. The quality of the textiles and construction would also factor in: Chemical- and pesticide-free choices won out over cotton of unknown origins or microfiber, and double-stitched hems were deemed preferable to single (though we did make a few exceptions when we found especially good towels). It’s time to treat yourself to some new towels.

Shop our top picks:

• Best Overall Bath Towels: Chakir Turkish Linens Luxury Cotton, $40
• Best Budget Bath Towels: American Soft Linen Bath Towels, $65 $40
• Best Ultra Soft Bath Towels: White Classic Luxury Cotton Bath Towels, $48 $42
• Best Luxury Bath Towels: Texere Organic Cotton Luxury Bath Towels, $103
• Best Waffle Weave Bath Towels: Cozy Earth Waffle Bath Towels, $140 $90
• Best Everyday Use Bath Towels: Brooklinen Super-Plush Turkish Cotton Bath Towels, $75
• Most Bath Towel Color Options: Utopia Premium Bath Towels, $41
• Best Fast-Drying Bath Towels: Sticky Toffee 100% Cotton Turkish Towel, $23

Read on to check out our top picks of best selling towels, including Turkish towels, waffle towels, and more!

Best Overall Bath Towels: Chakir Turkish Linens Luxury Cotton

AD commerce director Rachel Fletcher tested these white bath towels and has been impressed with their durability and absorbency since using them. “These are really as good as it gets when it comes to towels at this price point,” she says of the $40 set. “They’re soft and fluffy and visually are the perfect classic white towel—if that is the look you’re going for—and, as someone who doesn’t love a gigantic bath sheet, these are very well-sized and dry quickly. I do agree with some of the Amazon reviewers that they might not be constructed to last forever (mine shed a few spare fibers and threads in the first wash) but they’re also under $40 so I think it’s a worthwhile trade off if decades worth of wear aren’t your goal.”

Crafted in the Turkish city of Denizli, these plush bath towels are made of soft and downy 100% Turkish cotton and come in over 10 rich color options (we’re partial to the green!). The quality feels luxurious and stays rich to the touch over time, as one buyer notes in their review: “They feel like towels from a posh hotel, they have worn well, looking as good now as the day we bought them.” Another reviewer echoes the longevity of the towels, pointing out how the “fibers don’t ball up” and that the seams hold steady through regular use.

Other reviewers praise their size. Clocking in at a slightly oversized 27" x 54", this set of luxe Turkish towels pushes the real estate just over the edge into extra-large territory. One buyer wrote that it’s the optimal balance of big enough to swaddle yourself in post-shower, but not so big that they “swallow you up.”

Best Budget Bath Towels: American Soft Linen Bath Towels

“I’ve been using American Soft Linen bath towels for the last year, and let me tell you, they are the real deal,” says AD senior commerce editor Nashia Baker. “I bought the four-piece bath towel set in gray, and I immediately noticed how soft the towels felt as soon as I took them out of the packaging. I’d recommend these for daily use, as they’re highly absorbent and come in 20 colors to choose from to match your bathroom design.” These towels are made of 100% cotton for a plush feel, and they’re Oeko-Tex Standard 100 certified and made without any harmful chemicals, so those with sensitive skin can also rest easy.

But don’t just take our word for it. “Washed well, and did not bleed,” another reviewer adds. “Used it and it is very soft and absorbent. Long—two of us could wrap up in it. But, not so heavy that it was uncomfortable. I LIKE IT.” Available for nearly 40% off, now’s the time to shop these Amazon bath towels.

Best Ultra Soft Bath Towels: White Classic Luxury Cotton Bath Towels

These luxury bath towels are Oeko-Tex certified and made from high-quality combed cotton, with that double-stitch edge we favor. “My husband and I registered for a set of luxury bath towels ahead of our September 2022 wedding, and experts say to swap them after two years,” says AD contributor Blake Bakilla. “With this deadline in mind, and no wedding registry to lean on this time around, we ultimately decided to trust the thousands of happy reviewers about these under-$50 best-sellers. We were surprised to see that these affordable towels were just as fluffy as our original set, and they've remained plush after several washes.”

Perhaps the softest bath sheets on this list, their super-plush, luxurious feel also has other reviewers sold. One described their super-soft warmth as a “calm to my perpetual existential crisis,” while another compared them to “luxury five-star hotel” types of towels. And you can't really go wrong with basic white, can you?

Best Luxury Bath Towels: Texere Organic Cotton Luxury Bath Towels

If you're looking for a little something more in terms of design, check out this loop terry pattern. It's available in more than 10 colors, Oeko-Tex certified, and you can choose between a diamond pattern (pictured) or a cable weave. Both patterns feature a low-twist terry cloth made of 100% organic cotton and a twill hem. They're a little pricier than the other towels on this list, but if you're looking for a specific aesthetic and this fits the bill, they're not too much of a splurge.

Best Waffle Weave Bath Towels: Cozy Earth Waffle Bath Towel Bundle

Our contributor Megan Wahn uses these bath towels and notes that they are a great all-around pick, especially because of their absorbency and versatility. ”The absorbency of the towel honestly felt abstract to me until I dunked a corner of it in a bowl of water to test how well it soaked up water,” Wahn says. “I could literally see as the parts of the towel that were not submerged soaked up the water, and it made me realize just how well this cotton could mop up liquid.”

Best Everyday Bath Towels: Brooklinen Super-Plush Turkish Cotton Bath Towels

Another editor's pick coming at you! You might know Brooklinen for their legendary bed sheets, but they also make top-of-the-line bath towels from Oeko-Tex certified Turkish cotton that come in seven subtle shades. Now, onto the review. ”These are made from 100% Turkish cotton and feel very soft but not heavy,” says Katherine McLaughlin, digital features editor. “I’d describe their plushness as overall average, but Brooklinen does have an extra plush option. I have the towels in white, so it really feels and looks like a towel you might find in a hotel.”

Most Bath Towel Color Options: Utopia Premium Bath Towels

Available in 19 different colors (we love the electric blue), these absorbent towels hit a Goldilocks level of perfection when it comes to thickness. One reviewer says it all: “These are nice towels—not too thick and not too thin. And they wash beautifully. Towels are hard to know if you like them until you wash them, but these have no loose threads or defects.” The terry towels have a 600 GSM and the ring-spun cotton construction means they’re both breathable and super durable. These are great everyday towels.

Best Fast-Drying Bath Towels: Sticky Toffee 100% Cotton Turkish Towel

There’s a reason you see all of your most design-enthusiast friends packing a closet full of Turkish cotton towels. They’re great for the bathroom, they make great beach blankets, and they stand up to pool chlorine. This towel has a dual design of sorts, as well—one side has a terry cloth texture for quicker drying. And on that note: “Dries in [half] the time on the towel rack,” says one five-star reviewer. “Takes up less space in washer and dryer and dries quickly. Large and absorbent. Took a while to get used to a ‘non-plush’ towel, but worth it.”

More of our Favorite Bath Towels on Amazon

• Five-star reviews: 4,400+
• Size: 52" x 30"
• Absorbency: 600 GSM

A set of good quality white towels can be tough to come by, believe it or not. Each set comes with two hand towels, two face towels, and two bath sheets, all constructed with a durable and highly absorbent terry loop design. And if you’re looking for a pop of color, this set comes in 14 other hues. “Wow, I bought these towels because they were cheap and we have a towel-destroying parrot in the house…. I wasn't expecting them to be so soft and fluffy and fabulous. There’s another cheap brand of towels I usually buy, but I skipped them to try these because they’re ivory and I am so glad I did,” says one five-star reviewer. “These are soooo fluffy, but they’re still absorbent.”

• Five-star reviews: 13,000+
• Size: 27" x 54"

Another standout option is this set of four eco-friendly super-absorbent bath towels by Salbakos, which are made in Turkey and available in a variety of colors from neutral to bold. These towels don’t seem to deposit lint in the dryer, don’t seem to fade, and appear to be super-absorbent towels—a pretty important factor for a product that exists just to dry off your body.

• Five-star reviews: 2,100+
• Size: 27" x 56"

Cut down on dry time with these ultra-absorbent towels that reviewers report are “even prettier in person.” Created using Aqua Fibro’s Unique Spinning Technology, the set feels ultra-plush and absorbent. Seen here in white, they're available in nine other shades and come with two bath towels, two hand towels, and two washcloths. Nothing like a one-and-done purchase.

• 5-star reviews: 5,500+
• Size: 27" x 54"

Here’s another high-quality set made of Turkish cotton. We’re all about the texture, the look, and the super soft feel. The towels are available in nine pretty colors and can be purchased in a set of two or three. There's also a matching bath mat if you're interested (and we're very interested).

• Five-star reviews: 48,000+
• Size: 35" x 70"
• Absorbency: 600 GSM

If you're of the “bigger is better” mindset, these are the ring-spun cotton towels for you. These large bath towels are the biggest on this list by far. In fact, they're not even bath towels, but bath sheets and live up to their “jumbo” name. “Bought these for my 6'4" hubby because he can never wrap typical towels around himself comfortably. He absolutely loves them!” one reviewer says. “I honestly will probably replace all the towels with these eventually because even my kid loves how cozy they are.” Available in 19 colors and made of plush viscose, you could use these at home or bring them to the beach in a pinch if needed.

• Five star reviews: 2,000+
• Size: Bath Towel: 54" x 27"; Hand Towel: 28" x 16"; Washcloth: 12" x 12"

Sometimes a set of white towels just don’t pack the personality you’re looking for—and that’s where these come in. Both luxe and subtle, the beaded stripe is just enough to make a statement. One reviewer chimes in on the washability: “I did wash them in cold water before use—no fabric softener—and dried in delicate. [They] came out just fine with just a small amount of lint. These probably not the best for everyday use but for guest bath it’s great.”

• Five star reviews: 4,500+
• Size: 71” x 39”

Forget super plush bath towels, Turkish cotton is a great option for quick-dry bath towels. They’re also incredibly versatile—keep them in the bathroom, use them as beach towels, or bring them to the pool. No matter where they’re going, these super-absorbent towels are easy to roll up or store in the linen closet and quick to dry. “It's so good to have a bath towel that actually goes all the way around your body and covers armpits to knees,” says one reviewer. “Perfect for sitting on your bed with wet hair staring into space for 20 minutes.” Honestly, relatable.

• Five star reviews: 68,000+
• Size: Bath Towels: 54" x 30"; Hand Towels: 26" x 16"; Washcloths: 12" x 12"

Sometimes you just need a dependable set of towels to wrap up in post-shower. Made of 100 percent cotton with a simple border (to keep fraying at bay), there are six rich color options to choose from. Don’t expect hotel-level luxury or frills, but this set is a workhorse that will hold up after many washes. One reviewer especially appreciates the colors: “The dark blue is really pretty. Sometimes the color looks ‘flat’ on a towel, matte-ish, [but] these have a touch of depth.” With more than 68,000 reviews, this set is an undeniable best seller.

• Five star reviews: 31
• Size: 57" x 30"
• Absorbency: 730 GSM

Supima cotton is a material with long fibers that create a fluffier, more durable, and impressively absorbent towel. While Laguna Beach Textile Company is best known for their beach towels, people are raving about this set of two bath towels. So much so, in fact, that at least one happy customer is going back for more. Here’s what that reviewer has to say: “I am pretty obsessed with their beach towels so I thought I would give their bath collection a try, and I love them! They are so much softer and fluffier than the towels that we have, and my kids beg to have them after their baths. I'm definitely going to have to order more to complete our collection!”

What makes a towel the 'best'?

As you consider which bath towel is best for your home, you should consider a number of factors. By assessing the look and feel of these bath towels, we took note of the following:

• Material: The most luxurious among all types of bath towel materials? Anything made with Supima, Turkish, or Egyptian cotton. These towels have long fibers that make them a higher quality, more plush product. Other popular bath towel materials include polyester, which is often lower in both cost and quality, bamboo for a more lightweight feel, or modal for extra absorbency.
• Absorbency: GSM stands for grams per square meter, and it indicates the absorbency of the towel’s fabric. In most cases, a GSM between 500 and 600 is solid, but the best, most plush, and most absorbent towels will have an even higher number. Keep in mind there are brands that do not share their products’ GSM, but we featured the ones listed on Amazon.
• Style: As a bonus, you might consider the best towel is one that fits the aesthetic of your home. Some of the best bath towels on Amazon are made with patterns that give them texture that could coordinate with your bathroom’s overall design. A textured towel has its functional benefits, too. For instance, some cotton towels have a waffle pattern, which are known for being lightweight and fast-drying.
• Customer reviews: Before adding to our carts, we always check with reviewers who have already tested out these products. Plus, we’ve turned to editors on the AD staff who have tried several options before picking their favorite.

Why should you buy towels on Amazon?

Whether you’re looking to update your primary bathroom towels or have some last-minute guests dropping in, customers find that there’s nothing more convenient and quick than ordering from Amazon—some of the options on this list deliver in under 24 hours. Not only that, but Amazon also sells products from popular home brands like Cozy Earth and Brooklinen, allowing you to score (and potentially, save) on their high-end products with a faster shipping turnaround. Of course, Amazon also has thousands of customer reviews. So aside from our personal testing notes, you can rely on these testimonials to help with the research phase of your search, giving you even more confidence in your final selection.